Push Notification, Push Alert, or so-called Push Messages Service is a short clickable communication triggered to a subscribed user on a supported device by a website or mobile app publisher. A single click on the “Allow” button, and boom, you can start sending real-time messages to your prospects. No smart marketer would deny the ability to connect with the target audience without even knowing their contact addresses (Email or Contacts numbers). Indeed, push notifications have come as an asset to the brands. Another method of promotion that is equally gaining a pronounced name among the marketers is Push Notifications. Be it Email newsletter, RSS feed, or SMS marketing, the primary aim of each of the channels is to connect the businesses with their potential customers. Modern-day internet marketing is full of cutting-edge alternatives to connect with prospects.
